As the internet continues to grow in popularity, more and more people are enjoying the freedom of being on-line. Nearly a billion people today have the ability to get connected, which, ultimately, means more exposure for the product you are trying to market.

With such a prominent tool like the internet and an unlimited and diverse audience, it may seem obvious why so many more businesses are turning to online stores every year. Here, I will share with you some of the secrets of marketing on-line, and how you can produce more revenue with less effort.

Some of the inherent benefits include:

• Low cost
• Time freedom
• Quick
• Global audience
• Open 24 hours-worldwide
• High profits margins

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Everyone’s talking about Web 2.0 this and Web 2.0 that, but in reality, most people don’t really know what Web 2.0 is. If you ask 10 different people to define it, I’d bet my left shoe that you’ll get 10 different answers.

The phrase “Web 2.0” was coined in 2004 by Tim O’Reilly of O’Reilly and refers to the second generation second generation of internet based services.

As defined by O’Reilly, “Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them.”

This article may be a little late in its coming, however the whole Web 2.0 phenomenon is exploding like never before and I thought it time to address it.

So what exactly is Web 2.0?

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The success of any website is dependent on 3 factors.

a) The product it is selling. This could be an electronic product, physical goods, services or even advertising.

b) The amount of traffic it gets.

c) The ability to monetize the traffic,

For a website to be truly successful all three of the considerations mentioned above must be met. A website with targeted traffic is no good if the product it is selling is crap and vice versa. As traffic is so vitally important and probably one of the things most website owners spend the majority of their time on, here are my 50 top ways to generate traffic to your site:

1. Write and submit articles to the article directories.

2. Leave comments on other people’s blogs with a backlink to your site.

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There are many approaches people take to marketing on the internet, some work but most don’t and probably never will. There are strategies taught for this and that, but how do you know what works and what doesn’t unless you make a full-hearted go at making it work. That takes time, effort and a hardened dedication which most people don’t have, or won’t give, and therefore fail.

That is where real-world experience, known by some as street smarts comes into play. According to answers.com “street smart” is defined as a “shrewd awareness of how to survive in an often hostile urban environment.

Why “street smart?” Because street smart entails that someone has real world experience and knows how something will play out in real life when put into action. Not how it might work or should work, but how it does actually work. Call if a gut feeling, or an educated guess if you want, but a street smart player will outplay a book smart one every time when it comes to business.

There’s only one way to become “street smart” – you must have real world experience doing, trying, testing, tracking, measuring and learning. And you just can’t become experienced overnight… it takes time, and time takes time.

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Hello, and welcome to the new blog for my recently released internet marketing book, Street Smart Internet Marketing. I’ve spent over a year writing, researching and perfecting the information that’s just barely contained in the 300+ pages between the covers, and I’m super excited to share it with you.

from the back cover:

In his new book, Justin Michie reveals a rare compilation of the powerful strategies and techniques used by many of the top internet marketers to make a fortune on the internet.

If you have a product, service or idea that you want to turn into a cash generating system, the internet is full of effective, affordable, low-risk online marketing techniques for small business owners. In a simplified, user friendly format this how-to book will clearly guide you through the complete development of your own unique online marketing strategy.

It’s full of practical ideas on reaching new customers and increasing sales, including fascinating strategies to drive qualified traffic to virtually any website. Learn from the real-world examples and recommendations what works and what doesn’t, so you can avoid the common errors and pitfalls that many people make on the internet.

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