One thing that anyone with experience in the phenomenon that is internet marketing, would tell someone who is just starting out it, is to find a profitable niche and start there. What’s a niche and how do you determine if it’s profitable?
A niche is defined as a targeted subset of a larger overall market.
A profitable niche is defined as a subset of the larger market whereas there is a need or a problem that has been relatively unsolved and it’s important enough that people are willing to pay for a solution.
As such, sports is not a niche. Neither is basketball. Wheelchair basketball is, but is there a market for it? Maybe, maybe not – I don’t know and it’s something you’d need to research.
One problem far too many people make online is that they want to market to marketers. Big mistake.
Internet marketing is not a niche. It is not targeted and the market is vastly over saturated with more competition than you could shake a stone at.
Furthermore, unless you are an expert internet marketer, meaning you’re earning a minimum of 5 figures a month, you should not be marketing to other internet markers.
Besides the fact, that they’ll see right through, you can’t possible know enough or have the experience to tell other people how to do something you can’t do yourself?
You know the saying, “Those that can’t do, teach.” This may be true in some areas, like if you broke your leg and can’t physically play pro basketball anymore, you can still coach.
But if you can’t make money online, there is no way that you should try to teach others to do so.
If you really want to make money online, you need to find a non IM niches and start there. Once, and only once you become an expert and strong force within that niche should you move onto other niches.
Eventually, once you’re an expert marketer earning an above average full time living online, you might decide to share what you know with other marketers. But the money’s in the niche, and the greater and more specific the niche is, the more potential profits there are – but only if people are willing to pay for it.
When you start looking for a niche to market to, remember to actually pick a real niche, not a general broad category like internet marketing. Plus, I don’t need the extra competition 
Justin Michie is an internet marketing coach, best selling author and online entrepreneur.
If you’re an aspiring internet marketer and want an unfair advantage over other ‘newbies,’ you’ll definitely want to check out his 300+ internet marketing bible. Or if you’re simply looking to take your online business to the next level, a few spots just opened up in his one-on-one coaching program.
10 responses so far ↓
Internet Marketing » Blog Archive » One thing that anyone with experience in the phenomenon that is … // Oct 10, 2007 at 4:50 pm
[…] Justin Michie wrote an interesting post today on One thing that anyone with experience in the phenomenon that is …Here’s a quick excerptOne thing that anyone with experience in the phenomenon that is internet marketing, would tell someone who is just starting out it, is to find a profitable niche and start there. What’sa niche and how do you determine if it’s profitable … […]
Marketing Research » Internet Marketing Is Not A Niche! // Oct 10, 2007 at 5:54 pm
[…] Street Smart Internet Marketing Blog wrote an interesting post today on Internet Marketing Is Not A Niche!Here’s a quick excerptInternet Marketing Is Not A Niche! posted on October 10th, 2007 · One thing that anyone with experience in the phenomenon that is internet marketing, would tell someone who is just starting … for it? Maybe, maybe not – I don’t know and it’s something you’d need to research. One problem far too […]
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Aurelius Tjin // Oct 12, 2007 at 4:27 am
Picking the right niche is not that hard for starters who want to begin an online business. Just bear in mind to choose those you think you’ll be good at or your passionate about. So that you’ll never have a hard time figuring out how to get started or make things happen.
Gary Johnston // Oct 29, 2007 at 2:04 pm
Nice blog!
Feel free to exchange links with me on my site.
Thanks,
Gary
Toronto, ON
Plan Success
Small Business Startup Services
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eOneNet.com // Dec 11, 2007 at 3:29 am
Nice articles.. Make everyone clear that Internet Marketing is not a Niche.. Hope you do share more articles about marketing with us..
Viral Marketing // Dec 27, 2007 at 8:25 am
Hi..
As u said the online marketing is not niche. its quiet interesting job to work on with it.
Like to know more about it
zephyr sloan // Jan 20, 2008 at 9:57 am
a very thought provoking article indeed. i would like you all to check out jeff paul’s books about internet marketing and what he has to say about making money through web businesses. his :three clicks to cash” system is very intriguing in this regard.
Ali Azad // Feb 14, 2008 at 3:00 am
i completely agree with the ideas proposed in the above article and it could really be helpful for a person who takes this thing seriously
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